Blog

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July 6, 2016

8 reasons why you should consider creating an explainer video for your website

1. Customer attention spans are short. You often only have seconds to capture their interest while they’re on your site. An explainer can catch their eye while telling your story in 2 minutes or less. It’s the “elevator pitch” for your product. ”According to Internet Retailer, up to 85% of people are more likely to buy a product if…

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Artist: Paul Eberhardt
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June 22, 2016

Reasons why you might want to use lip sync in your animatics:

When making an animatic or boardomatic, sometimes it’s tempting to request all of the bells and whistles available, like complicated body movement or lip sync. Considering this can add time (and money!) to a project, it’s not always the best choice for each spot and many can do without it. However there are some instances…

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Artist: Paul Eberhardt
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June 8, 2016

Animatics and Commercial Storyboard Production

At EdseyArt we are impassioned about storytelling. Our studio produces art focused on fully and precisely telling your story, to ultimately sell your idea. Our artists, designers, and editors collaboratively produce advertising and marketing visuals of highest integrity, with options to best suit your needs. Our animatics studio brings commercial storyboards to life. Our animatics…

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Artist: Paul Eberhardt
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October 20, 2015

2.5D Animatic Hair Whip

We tend to get a lot of requests when moving into the animatic phase for semi-realistic hair whips.  Especially for hair care products.  Even if the rest of the animatic doesn’t need to be fluidly animated, the hair movement needs to look as natural as possible.  Makes sense, since that’s the landing point of the…

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Artist: Kim
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October 19, 2015

Pre-Game Rituals now on the air

While watching TV the other day, I had the pleasure of seeing the latest Kellogg’s commercial we worked on “on-air”.  It’s always great to see another animatic make it to full production. EdseyAnimatics worked with LBC Chicago to create the animatic for the on-air Kellogg’s Frosted Flakes commercial “Pre-game Rituals”. Our storyboard artist, Rick Lundeen…

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Artist: edseyanimatics
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October 13, 2015

Walk Cycle Animation for Animatics

Ah, the walk cycle.  It’s the bane of many an animator’s existence, and yet it’s a necessary evil.  Getting them to look right is a challenge, especially in the world of animatics.  With limited time and limited resources, we still need to do the best we can with what we have to make these characters…

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Artist: Kim
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October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

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Artist: Paul Eberhardt
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September 17, 2015

Top 5 Reasons Why EdseyArt is the Best Choice for Animatic Projects

-This is part of a series of conversations with our founder, Steve Edsey.  Steve has represented storyboard artists and animatic production for over 4 decades. 1 – “Pure Communication Skills” EdseyArt is a collection of seasoned advertising professionals…Artists, Editors and Representatives who have worked on animatics for decades, developing efficiencies that only come with maturity and…

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Artist: Paul Eberhardt
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September 15, 2015

Storyboards in Advertising “Traditional vs Digital” by Artist Rick Lundeen

I’ve been drawing storyboards professionally since the late 1980’s, so, basically, a million years. I used to work full time/freelance at Ogilvy & Mather for a few years, then half a decade in the 1990’s as the primary Coca Cola illustrator at IMPACT, the promotional division of Foote, Cone & Belding. Now, throughout those eras,…

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Artist: Paul Eberhardt
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August 27, 2015

Storyboard artist Rick Lundeen describes his storyboarding process

Storyboard Art in Advertising:  “The Process” by Rick Lundeen      Drawing storyboards for advertising agencies is a somewhat obscure and mysterious corner of the art world.  The majority of the time, this work never sees the light of day, as far as consumers go and most people don’t really understand it.  My grandfather never really…

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Artist: Paul Eberhardt