1. Customer attention spans are short. You often only have seconds to capture their interest while they’re on your site. An explainer can catch their eye while telling your story in 2 minutes or less. It’s the “elevator pitch” for your product. ”According to Internet Retailer, up to 85% of people are more likely to buy a product if…

When making an animatic or boardomatic, sometimes it’s tempting to request all of the bells and whistles available, like complicated body movement or lip sync. Considering this can add time (and money!) to a project, it’s not always the best choice for each spot and many can do without it. However there are some instances…

At EdseyArt we are impassioned about storytelling. Our studio produces art focused on fully and precisely telling your story, to ultimately sell your idea. Our artists, designers, and editors collaboratively produce advertising and marketing visuals of highest integrity, with options to best suit your needs. Our animatics studio brings commercial storyboards to life. Our animatics…

We tend to get a lot of requests when moving into the animatic phase for semi-realistic hair whips.  Especially for hair care products.  Even if the rest of the animatic doesn’t need to be fluidly animated, the hair movement needs to look as natural as possible.  Makes sense, since that’s the landing point of the…

While watching TV the other day, I had the pleasure of seeing the latest Kellogg’s commercial we worked on “on-air”.  It’s always great to see another animatic make it to full production. EdseyAnimatics worked with LBC Chicago to create the animatic for the on-air Kellogg’s Frosted Flakes commercial “Pre-game Rituals”. Our storyboard artist, Rick Lundeen…

Ah, the walk cycle.  It’s the bane of many an animator’s existence, and yet it’s a necessary evil.  Getting them to look right is a challenge, especially in the world of animatics.  With limited time and limited resources, we still need to do the best we can with what we have to make these characters…

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

-This is part of a series of conversations with our founder, Steve Edsey.  Steve has represented storyboard artists and animatic production for over 4 decades. 1 – “Pure Communication Skills” EdseyArt is a collection of seasoned advertising professionals…Artists, Editors and Representatives who have worked on animatics for decades, developing efficiencies that only come with maturity and…

I’ve been drawing storyboards professionally since the late 1980’s, so, basically, a million years. I used to work full time/freelance at Ogilvy & Mather for a few years, then half a decade in the 1990’s as the primary Coca Cola illustrator at IMPACT, the promotional division of Foote, Cone & Belding. Now, throughout those eras,…

Storyboard Art in Advertising:  “The Process” by Rick Lundeen      Drawing storyboards for advertising agencies is a somewhat obscure and mysterious corner of the art world.  The majority of the time, this work never sees the light of day, as far as consumers go and most people don’t really understand it.  My grandfather never really…