Blog / Monthly Archives: October 2015

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October 20, 2015

2.5D Animatic Hair Whip

We tend to get a lot of requests when moving into the animatic phase for semi-realistic hair whips.  Especially for hair care products.  Even if the rest of the animatic doesn’t need to be fluidly animated, the hair movement needs to look as natural as possible.  Makes sense, since that’s the landing point of the…

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Artist: Kim
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October 19, 2015

Pre-Game Rituals now on the air

While watching TV the other day, I had the pleasure of seeing the latest Kellogg’s commercial we worked on “on-air”.  It’s always great to see another animatic make it to full production. EdseyAnimatics worked with LBC Chicago to create the animatic for the on-air Kellogg’s Frosted Flakes commercial “Pre-game Rituals”. Our storyboard artist, Rick Lundeen…

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Artist: edseyanimatics
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October 13, 2015

Walk Cycle Animation for Animatics

Ah, the walk cycle.  It’s the bane of many an animator’s existence, and yet it’s a necessary evil.  Getting them to look right is a challenge, especially in the world of animatics.  With limited time and limited resources, we still need to do the best we can with what we have to make these characters…

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Artist: Kim
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October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

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Artist: Paul Eberhardt