Articles by Paul Eberhardt

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July 6, 2016

8 reasons why you should consider creating an explainer video for your website

1. Customer attention spans are short. You often only have seconds to capture their interest while they’re on your site. An explainer can catch their eye while telling your story in 2 minutes or less. It’s the “elevator pitch” for your product. ”According to Internet Retailer, up to 85% of people are more likely to buy a product if…

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Artist: Paul Eberhardt
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June 22, 2016

Reasons why you might want to use lip sync in your animatics:

When making an animatic or boardomatic, sometimes it’s tempting to request all of the bells and whistles available, like complicated body movement or lip sync. Considering this can add time (and money!) to a project, it’s not always the best choice for each spot and many can do without it. However there are some instances…

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Artist: Paul Eberhardt
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June 8, 2016

Animatics and Commercial Storyboard Production

At EdseyArt we are impassioned about storytelling. Our studio produces art focused on fully and precisely telling your story, to ultimately sell your idea. Our artists, designers, and editors collaboratively produce advertising and marketing visuals of highest integrity, with options to best suit your needs. Our animatics studio brings commercial storyboards to life. Our animatics…

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Artist: Paul Eberhardt
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October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

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Artist: Paul Eberhardt
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September 17, 2015

Top 5 Reasons Why EdseyArt is the Best Choice for Animatic Projects

-This is part of a series of conversations with our founder, Steve Edsey.  Steve has represented storyboard artists and animatic production for over 4 decades. 1 – “Pure Communication Skills” EdseyArt is a collection of seasoned advertising professionals…Artists, Editors and Representatives who have worked on animatics for decades, developing efficiencies that only come with maturity and…

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Artist: Paul Eberhardt
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September 15, 2015

Storyboards in Advertising “Traditional vs Digital” by Artist Rick Lundeen

I’ve been drawing storyboards professionally since the late 1980’s, so, basically, a million years. I used to work full time/freelance at Ogilvy & Mather for a few years, then half a decade in the 1990’s as the primary Coca Cola illustrator at IMPACT, the promotional division of Foote, Cone & Belding. Now, throughout those eras,…

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Artist: Paul Eberhardt
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August 27, 2015

Storyboard artist Rick Lundeen describes his storyboarding process

Storyboard Art in Advertising:  “The Process” by Rick Lundeen      Drawing storyboards for advertising agencies is a somewhat obscure and mysterious corner of the art world.  The majority of the time, this work never sees the light of day, as far as consumers go and most people don’t really understand it.  My grandfather never really…

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Artist: Paul Eberhardt
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June 2, 2014

How to: Storyboards in 5 Easy Steps

1. Let’s Talk After you have gotten approval to move forward with your idea, give us a call to review the script and discuss your vision for the project.   2. Artist Selection This is your casting call. We discuss artist techniques, timing and volume of work. All artists have strengths and areas of expertise. Picking…

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Artist: Paul Eberhardt
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April 5, 2011

Too Real Means Too Creepy

Does this article confirm us as a leader in the advertising art field? Art drawn with a “soul” starts with an artist. Here is an article from the Associated Press Too good to be true: Near-realistic animation in Disney flick makes moviegoers squirm BY RYAN NAKASHIMA AP BUSINESS WRITER LOS ANGELES April 4, 2011 (AP)…

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Artist: Paul Eberhardt
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December 9, 2010

Happy Holidays

To all our friends, Thank you for the joy and kindness of your work all year. May you be blessed with a great Holiday Season and a creative New Year. Steve Edsey

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Artist: Paul Eberhardt