Blog / advertising

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October 20, 2015

2.5D Animatic Hair Whip

We tend to get a lot of requests when moving into the animatic phase for semi-realistic hair whips.  Especially for hair care products.  Even if the rest of the animatic doesn’t need to be fluidly animated, the hair movement needs to look as natural as possible.  Makes sense, since that’s the landing point of the…

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Artist: Kim
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October 19, 2015

Pre-Game Rituals now on the air

While watching TV the other day, I had the pleasure of seeing the latest Kellogg’s commercial we worked on “on-air”.  It’s always great to see another animatic make it to full production. EdseyAnimatics worked with LBC Chicago to create the animatic for the on-air Kellogg’s Frosted Flakes commercial “Pre-game Rituals”. Our storyboard artist, Rick Lundeen…

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Artist: edseyanimatics
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October 13, 2015

Walk Cycle Animation for Animatics

Ah, the walk cycle.  It’s the bane of many an animator’s existence, and yet it’s a necessary evil.  Getting them to look right is a challenge, especially in the world of animatics.  With limited time and limited resources, we still need to do the best we can with what we have to make these characters…

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Artist: Kim
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October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

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Artist: Paul Eberhardt
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September 17, 2015

Top 5 Reasons Why EdseyArt is the Best Choice for Animatic Projects

-This is part of a series of conversations with our founder, Steve Edsey.  Steve has represented storyboard artists and animatic production for over 4 decades. 1 – “Pure Communication Skills” EdseyArt is a collection of seasoned advertising professionals…Artists, Editors and Representatives who have worked on animatics for decades, developing efficiencies that only come with maturity and…

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Artist: Paul Eberhardt
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August 27, 2015

Storyboard artist Rick Lundeen describes his storyboarding process

Storyboard Art in Advertising:  “The Process” by Rick Lundeen      Drawing storyboards for advertising agencies is a somewhat obscure and mysterious corner of the art world.  The majority of the time, this work never sees the light of day, as far as consumers go and most people don’t really understand it.  My grandfather never really…

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Artist: Paul Eberhardt
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April 1, 2015

Simple Animatics Sell: The Boardomatic

Simple Animatics Sell That’s right. Simple Sells. For over 30 years we have learned that when testing commercials – Utilizing a simple animatic or boardomatic sells spots. Testing houses and clients disclose that 3D-full motion animatics (which EdseyArt provides) just do not sell most ideas any more effectively than simple 2D test spots. Simple Animatics…

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Artist: Lexi
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February 17, 2015

Custom Drawn: Skittles – “Settle It”

Edsey artist, Rick Lundeen, recently worked with advertising agency, DDB to create storyboards for a fun and humorous Skittles commercial that aired during Super Bowl XLIX. Check out more of Rick Lundeen’s incredible artwork on our site! Here is the Skittles Super Bowl XLIX Commercial: Settle It. Watch the Skittles Super Bowl XLIX Commercial: Settle It [Extended Version].  Custom Drawn…

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Artist: Lexi
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December 5, 2014

fisher pov: powershares

Helping bring Fear Not Agency’s creative idea to life – Mike Sobey supplies some dynamics storyboards! Here are some black and white frames done for, “The Climb” for PowerShares QQQ. Click here to check out the final and artistic commercial!!

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Artist: Lexi