We tend to get a lot of requests when moving into the animatic phase for semi-realistic hair whips.  Especially for hair care products.  Even if the rest of the animatic doesn’t need to be fluidly animated, the hair movement needs to look as natural as possible.  Makes sense, since that’s the landing point of the…

While watching TV the other day, I had the pleasure of seeing the latest Kellogg’s commercial we worked on “on-air”.  It’s always great to see another animatic make it to full production. EdseyAnimatics worked with LBC Chicago to create the animatic for the on-air Kellogg’s Frosted Flakes commercial “Pre-game Rituals”. Our storyboard artist, Rick Lundeen…

Ah, the walk cycle.  It’s the bane of many an animator’s existence, and yet it’s a necessary evil.  Getting them to look right is a challenge, especially in the world of animatics.  With limited time and limited resources, we still need to do the best we can with what we have to make these characters…

-This is part of a series of conversations with our founder, Steve Edsey.  Steve has represented storyboard artists and animatic production for over 4 decades. 1 – “Pure Communication Skills” EdseyArt is a collection of seasoned advertising professionals…Artists, Editors and Representatives who have worked on animatics for decades, developing efficiencies that only come with maturity and…

I’ve been drawing storyboards professionally since the late 1980’s, so, basically, a million years. I used to work full time/freelance at Ogilvy & Mather for a few years, then half a decade in the 1990’s as the primary Coca Cola illustrator at IMPACT, the promotional division of Foote, Cone & Belding. Now, throughout those eras,…

By: Kim White Watch the animation here!!

Simple Animatics Sell That’s right. Simple Sells. For over 30 years we have learned that when testing commercials – Utilizing a simple animatic or boardomatic sells spots. Testing houses and clients disclose that 3D-full motion animatics (which EdseyArt provides) just do not sell most ideas any more effectively than simple 2D test spots. Simple Animatics…

Edsey artist, Rick Lundeen, recently worked with advertising agency, DDB to create storyboards for a fun and humorous Skittles commercial that aired during Super Bowl XLIX. Check out more of Rick Lundeen’s incredible artwork on our site! Here is the Skittles Super Bowl XLIX Commercial: Settle It. Watch the Skittles Super Bowl XLIX Commercial: Settle It [Extended Version].  Custom Drawn…

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable.  Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

Click on this link to view a 10 second video of some wise words! Artist: Rick Lundeen with EdseyArt Production Team