Blog / Commercials

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October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

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Artist: Paul Eberhardt
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September 17, 2015

Top 5 Reasons Why EdseyArt is the Best Choice for Animatic Projects

-This is part of a series of conversations with our founder, Steve Edsey.  Steve has represented storyboard artists and animatic production for over 4 decades. 1 – “Pure Communication Skills” EdseyArt is a collection of seasoned advertising professionals…Artists, Editors and Representatives who have worked on animatics for decades, developing efficiencies that only come with maturity and…

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Artist: Paul Eberhardt
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April 1, 2015

Simple Animatics Sell: The Boardomatic

Simple Animatics Sell That’s right. Simple Sells. For over 30 years we have learned that when testing commercials – Utilizing a simple animatic or boardomatic sells spots. Testing houses and clients disclose that 3D-full motion animatics (which EdseyArt provides) just do not sell most ideas any more effectively than simple 2D test spots. Simple Animatics…

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Artist: Lexi
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February 17, 2015

Custom Drawn: Skittles – “Settle It”

Edsey artist, Rick Lundeen, recently worked with advertising agency, DDB to create storyboards for a fun and humorous Skittles commercial that aired during Super Bowl XLIX. Check out more of Rick Lundeen’s incredible artwork on our site! Here is the Skittles Super Bowl XLIX Commercial: Settle It. Watch the Skittles Super Bowl XLIX Commercial: Settle It [Extended Version].  Custom Drawn…

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Artist: Lexi
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December 5, 2014

fisher pov: powershares

Helping bring Fear Not Agency’s creative idea to life – Mike Sobey supplies some dynamics storyboards! Here are some black and white frames done for, “The Climb” for PowerShares QQQ. Click here to check out the final and artistic commercial!!

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Artist: Lexi
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October 10, 2014

Great Idea. Perfect Art.

Every wonderful idea deserves wonderful execution. Great art has a spirit, a soul that stirs an emotion and that requires a great artist. Great art coupled with precise storytelling helps sell your ideas. And that is just the case with Leo Burnett’s Kellogg’s Raisin Bran Commercial, “Dave.” Edsey Artist, Ron Wennekes delivers creative and compelling…

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Artist: Lexi
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May 20, 2014

Italy’s Favorite Galbani

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable.  Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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May 19, 2014

Sisters for Keebler

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable. Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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May 19, 2014

Pass the Galbani

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable. Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics