Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….
Storyboard Art in Advertising: “The Process” by Rick Lundeen Drawing storyboards for advertising agencies is a somewhat obscure and mysterious corner of the art world. The majority of the time, this work never sees the light of day, as far as consumers go and most people don’t really understand it. My grandfather never really…