Blog / Leo Burnett

October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

Artist: Paul Eberhardt
April 1, 2015

Simple Animatics Sell: The Boardomatic

Simple Animatics Sell That’s right. Simple Sells. For over 30 years we have learned that when testing commercials – Utilizing a simple animatic or boardomatic sells spots. Testing houses and clients disclose that 3D-full motion animatics (which EdseyArt provides) just do not sell most ideas any more effectively than simple 2D test spots. Simple Animatics…

Artist: Lexi