Blog / storyboards

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October 20, 2015

2.5D Animatic Hair Whip

We tend to get a lot of requests when moving into the animatic phase for semi-realistic hair whips.  Especially for hair care products.  Even if the rest of the animatic doesn’t need to be fluidly animated, the hair movement needs to look as natural as possible.  Makes sense, since that’s the landing point of the…

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Artist: Kim
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October 19, 2015

Pre-Game Rituals now on the air

While watching TV the other day, I had the pleasure of seeing the latest Kellogg’s commercial we worked on “on-air”.  It’s always great to see another animatic make it to full production. EdseyAnimatics worked with LBC Chicago to create the animatic for the on-air Kellogg’s Frosted Flakes commercial “Pre-game Rituals”. Our storyboard artist, Rick Lundeen…

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Artist: edseyanimatics
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October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

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Artist: Paul Eberhardt
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September 15, 2015

Storyboards in Advertising “Traditional vs Digital” by Artist Rick Lundeen

I’ve been drawing storyboards professionally since the late 1980’s, so, basically, a million years. I used to work full time/freelance at Ogilvy & Mather for a few years, then half a decade in the 1990’s as the primary Coca Cola illustrator at IMPACT, the promotional division of Foote, Cone & Belding. Now, throughout those eras,…

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Artist: Paul Eberhardt
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August 27, 2015

Storyboard artist Rick Lundeen describes his storyboarding process

Storyboard Art in Advertising:  “The Process” by Rick Lundeen      Drawing storyboards for advertising agencies is a somewhat obscure and mysterious corner of the art world.  The majority of the time, this work never sees the light of day, as far as consumers go and most people don’t really understand it.  My grandfather never really…

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Artist: Paul Eberhardt