Blog / test commercials

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October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

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Artist: Paul Eberhardt
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June 8, 2015

fishers pov: happy monday!

Design + Illustration: Rick Lundeen Editing + Animation + Sound Design: Kim White Click to watch the video here!

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Artist: Lexi
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April 1, 2015

Simple Animatics Sell: The Boardomatic

Simple Animatics Sell That’s right. Simple Sells. For over 30 years we have learned that when testing commercials – Utilizing a simple animatic or boardomatic sells spots. Testing houses and clients disclose that 3D-full motion animatics (which EdseyArt provides) just do not sell most ideas any more effectively than simple 2D test spots. Simple Animatics…

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Artist: Lexi
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July 31, 2014

fishers pov: throwback thursday!

Helping out with a fun General Mills animatic around 1999 or so… Take a look at more recent animatics under the Production tab! Artist: Rick Lundeen Watch the Throwback Animatic – General Mills here!    

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Artist: Lexi
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June 2, 2014

How to: Storyboards in 5 Easy Steps

1. Let’s Talk After you have gotten approval to move forward with your idea, give us a call to review the script and discuss your vision for the project.   2. Artist Selection This is your casting call. We discuss artist techniques, timing and volume of work. All artists have strengths and areas of expertise. Picking…

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Artist: Paul Eberhardt
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May 20, 2014

“Lindsey” Mederma

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable.  Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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May 20, 2014

Italy’s Favorite Galbani

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable.  Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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May 19, 2014

Pass the Galbani

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable. Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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May 16, 2014

Kelloggs “Easy Morning” Eggo Bites

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable.  Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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April 4, 2014

KELLOGGS “EASY MORNING”

Latest animatic to on-air commercial from EdseyAnimatics! ANIMATIC “EASY MORNING” ANIMATIC LINK   ON AIR COMMERCIAL Easy Morning – EGGO Bites TV Commercial ARTWORK AND ANIMATION.  ALL UNDER ONE UMBRELLA.  GET BETTER RESULTS WITH US!  

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Artist: edseyanimatics