Blog / Uncategorized

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July 6, 2016

8 reasons why you should consider creating an explainer video for your website

1. Customer attention spans are short. You often only have seconds to capture their interest while they’re on your site. An explainer can catch their eye while telling your story in 2 minutes or less. It’s the “elevator pitch” for your product. ”According to Internet Retailer, up to 85% of people are more likely to buy a product if…

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Artist: Paul Eberhardt
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June 22, 2016

Reasons why you might want to use lip sync in your animatics:

When making an animatic or boardomatic, sometimes it’s tempting to request all of the bells and whistles available, like complicated body movement or lip sync. Considering this can add time (and money!) to a project, it’s not always the best choice for each spot and many can do without it. However there are some instances…

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Artist: Paul Eberhardt
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June 8, 2016

Animatics and Commercial Storyboard Production

At EdseyArt we are impassioned about storytelling. Our studio produces art focused on fully and precisely telling your story, to ultimately sell your idea. Our artists, designers, and editors collaboratively produce advertising and marketing visuals of highest integrity, with options to best suit your needs. Our animatics studio brings commercial storyboards to life. Our animatics…

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Artist: Paul Eberhardt
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October 19, 2015

Pre-Game Rituals now on the air

While watching TV the other day, I had the pleasure of seeing the latest Kellogg’s commercial we worked on “on-air”.  It’s always great to see another animatic make it to full production. EdseyAnimatics worked with LBC Chicago to create the animatic for the on-air Kellogg’s Frosted Flakes commercial “Pre-game Rituals”. Our storyboard artist, Rick Lundeen…

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Artist: edseyanimatics
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August 27, 2015

Storyboard artist Rick Lundeen describes his storyboarding process

Storyboard Art in Advertising:  “The Process” by Rick Lundeen      Drawing storyboards for advertising agencies is a somewhat obscure and mysterious corner of the art world.  The majority of the time, this work never sees the light of day, as far as consumers go and most people don’t really understand it.  My grandfather never really…

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Artist: Paul Eberhardt
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May 20, 2014

“Lindsey” Mederma

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable.  Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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May 20, 2014

Italy’s Favorite Galbani

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable.  Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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May 20, 2014

Picky Eater for Eggo

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable. Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics
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May 19, 2014

Sisters for Keebler

Custom Drawn Animatics Get Results For over 20 years, EdseyArt has partnered with our clients to create “Animatics” – animated storyboards custom drawn to specification using any illustration style imaginable. Custom art that is created with specific project goals in mind leverages the emotion of an idea and is proven to generate higher test scores…

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Artist: edseyanimatics