Archive by tag 'commercial art'

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October 20, 2015

2.5D Animatic Hair Whip

We tend to get a lot of requests when moving into the animatic phase for semi-realistic hair whips.  Especially for hair care products.  Even if the rest of the animatic doesn’t need to be fluidly animated, the hair movement needs to look as natural as possible.  Makes sense, since that’s the landing point of the…

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Artist: Kim
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October 13, 2015

Walk Cycle Animation for Animatics

Ah, the walk cycle.  It’s the bane of many an animator’s existence, and yet it’s a necessary evil.  Getting them to look right is a challenge, especially in the world of animatics.  With limited time and limited resources, we still need to do the best we can with what we have to make these characters…

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Artist: Kim
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October 5, 2015

3 Advantages Of Boardomatics by Editor Tony Chidichimo

Throughout my career, I have seen many trends come and go in the advertising world. One aspect that has remained a constant is television advertising testing with animatics. There has been a lot of discussion lately about what is the best way to test an idea in order to get it produced into an on-air commercial….

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Artist: Paul Eberhardt
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September 17, 2015

Top 5 Reasons Why EdseyArt is the Best Choice for Animatic Projects

-This is part of a series of conversations with our founder, Steve Edsey.  Steve has represented storyboard artists and animatic production for over 4 decades. 1 – “Pure Communication Skills” EdseyArt is a collection of seasoned advertising professionals…Artists, Editors and Representatives who have worked on animatics for decades, developing efficiencies that only come with maturity and…

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Artist: Paul Eberhardt
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August 24, 2015

fishers pov: happy monday!

Storyboard Artist: Mike Edsey What is your favorite children’s book? Was it the story or the illustrations that made it a favorite? What do you like to read as an adult? And don’t you kind if wish it still had pictures??  

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Artist: Lexi