Skittles - Super Bowl Ad

"I like a challenge and this board represented an interesting one. The premise was that a bell was rung and the entire town was alerted to the contest. We were catching the town-folk at home and work and they had to spring up and race across town to the contest.  BUT... until the reveal, I wasn't allowed to show any of their muscly bare right arms! I did solve that compositional problem though and it worked great. Also fun to see it shown during the Big Game!"  -Rick

Artist:

Rick Lundeen

CLIENT:

Skittles

YEAR:

2014